Manifesto: The Missing Liquidity Layer
Why DeFi Needs a New Paradigm for Yield Distribution
Last updated
Why DeFi Needs a New Paradigm for Yield Distribution
Last updated
We’re deep into the second cycle of DeFi — and while the protocols are more sophisticated than ever, the liquidity layer is as chaotic and inefficient as it was in 2021.
There’s no shortage of opportunity.
You’ve got:
Vaults on vaults on vaults
6-layer restaking loops
Token incentives, dual staking, airdrop points, and leaderboard boosts
Protocols willing to throw 7 figures in incentives at user acquisition
But the coordination is broken.
Users are flooded with information, not access.
To chase yield, you need:
5 tabs
3 bridges
2 gas tokens
A PhD in X/Twitter alpha threads
And a high tolerance for impermanent loss, downtime risk, or incomplete dashboards
The result? Most users stick with what they know. Or worse, they miss out entirely.
Protocols are funding incentives — but can’t track results.
They’re launching vaults and farming pools, hoping capital arrives.
But there’s no:
Attribution
Partner analytics
Incentive routing
Boost infrastructure
Or way to know where their users came from — or why they left
They don’t need just liquidity. They need distribution — with visibility.
Distributors (wallets, bots, dapps) want to offer yield — but can’t.
Wallets, Telegram apps, and dashboards all want to integrate yield natively.
Their users want it. Their retention would benefit from it. Their LTV would increase.
But without infrastructure, they’d have to:
Deploy dev resources
Create vault backends
Handle risk
Build attribution from scratch
And so most don’t do it at all.
There’s an invisible piece of infrastructure that exists in every mature financial system:
It’s the distribution layer.
In TradFi, this is handled by:
Prime brokers
Yield desks
Market makers
API rails that route money at scale
In Web2, you have:
Stripe, Plaid, Zapier, Segment
Affiliate engines
Performance marketing stacks
Embedded checkout SDKs
But in DeFi?
Nothing.
Every protocol reinvents its own frontend. Every partner builds 1:1 integrations. Every user is expected to know where to click and why.
No wonder capital is mercenary. No wonder TVL is sticky only when APY is inflated. No wonder protocols burn runway on users they can’t retain.
We believe the next evolution of DeFi won’t come from “better vaults.” It’ll come from smarter routing and more accountable distribution.
This isn’t about making one vault easier to use.
It’s about:
Giving protocols a way to target and attribute liquidity flows
Giving users a cleaner surface to discover and earn
Giving wallets, apps, and bots a way to embed yield and earn rev-share
In short: DeFi needs its liquidity OS layer.
Not just a UI. Not just another aggregator. But a protocol-neutral rail that connects capital to opportunity, with attribution and incentives built in.
The future of DeFi liquidity looks like this:
✅ Protocols don’t just push vaults — they publish them to a distribution network
✅ Users don’t just chase APYs — they receive curated, boost-adjusted, point-aware strategies
✅ Distribution platforms don’t just link to third-party dapps — they natively route liquidity and monetize it
✅ Incentives aren’t burned into the void — they’re tracked, attributed, and reward the right actors
DeFi moves too fast for one-to-one integrations.
We need a many-to-many routing layer.
We need the liquidity layer beneath the yield.
At One Click, we’re no longer building a vault frontend.
We’re building the Yield Distribution & Attribution Layer for DeFi — a meta-infrastructure layer that connects protocols, users, and partners through smart routing, boosts, and onchain + offchain attribution.
You can think of it as:
Skyscanner for yield discovery
Stripe for incentive routing
Zapier for protocol–partner–user flows
We don’t custody funds. We don’t build competing vaults. We route capital, reward the flow, and track where it came from.
Because the next evolution of DeFi won’t be about yield in isolation.
It’ll be about where that yield gets routed — and how it’s rewarded.
The liquidity layer is coming.
And it’s time we built it.
If you’re building yield strategies, deploying capital, or offering DeFi UX — .